Introducing Haven’s Refreshed Brand

After six incredible years with our Haven branding, we felt inspired to evolve our brand in a way that aligns with Haven’s future as a modern solution for the modern family. While our look brought us exactly where we are today, this refresh was guided by a desire to visually express what Haven has always stood for: familycare.

To us, familycare means caring for the whole family. We do this by creating a supportive environment for working parents by bringing together fully licensed childcare, shared and private workspaces, and in-house fitness and wellness spaces under one roof, with one membership.

Over the years, our Haven brand has evolved, but the things that drive us have not. We are here to take care of every member of the family, enabling each person to thrive in all areas of their life and set themselves and their children up for bright futures.

We are over the moon to share our uplifted Haven brand with everyone. Over the coming weeks, you’ll start seeing it in all things Haven. However, we hope you start to see yourself in it, at home with us and with our growing family of Haven clubs.

So, what’s changed? And more importantly, what hasn’t?

Haven’s mission to families is steadfast

While our fonts and colors may look slightly different, our commitment to you and to families nationwide is stronger than ever.

We recognize that this stage of life is beautiful, vulnerable, and demanding. Our role is to make sure families don’t just get through it, but thrive within it. At Haven, parents can be present at work knowing that their children are being cared for by leading childcare educators, connected to one another, and supported by a community they can trust.

What’s new in Haven’s visual design

Our reimagined branding was designed to visually connect with the working parents and families who make up the Haven village. My team and I are inspired by you. Every day, we see you building, leading, and showing up with purpose, while still holding onto playfulness, joy, and hope.

When we set out on the design path, we imagined parents wrapping themselves in a cozy sweater at the end of a full day, feeling accomplished at work and confident in the care their children received. From the moment you engage with us, we want you to feel the calm, clarity, and PEACE OF MIND that comes from choosing Haven.

“During your family’s earliest years, we are your lighthouse – your Haven.”
– Britt Riley

You’ll see this reflected in our calming blues, chosen not only to evoke trust and ease, but also as a continued homage to our roots in the Ocean State. As we grow beyond the coast, our connection to where Haven began remains close to our hearts.

Throughout our updated design, you’ll notice hand-drawn icons, playful details, and thoughtful textures. These elements intentionally reflect what makes our community special. At Haven, our families lead with purpose, value connection, and embrace joy in the everyday.

What’s ahead for Haven families and our community

With this milestone for Haven comes new family experiences designed to support connection, wellness, and familycare for working parents and their children, including Nama-stay & Play™ and Heart of Haven™. We can’t wait to share more in the coming months.

Thank you for being part of the Haven community. This evolution is inspired by you and designed for you, and for the families who will find their Haven with us in years to come.

Warmly,
Britt